Nischal Shrestha
Digital Marketing Professional
📧 snischal60@gmail.com | 📞 9769402788 | 📍 Kathmandu, Anamnagar | 🔗 linkedin.com/in/nischaldigital
Professional Summary
Results-driven Digital Marketing Professional with 1 year of hands-on experience in customer support and social media management at Fonepay — one of Nepal’s leading digital payment platforms. A graduate of the Digital Marketing Diploma program at SkillShikshya Institute, with proven expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, WordPress, Content Writing, Social Media Strategy, Email Marketing and Canva. Passionate about combining data-driven strategies with creative content to drive audience engagement, brand visibility, and measurable business results.
Work Experience
Social Media Representative
Fonepay- Managed 50+ customer queries daily across Facebook, Instagram, Email, YouTube, Viber and TikTok with 95% resolution rate, while drafting short content summaries prior to publishing posts.
- Handle airline-related services including ticket confirmation, rescheduling, failed/successful transaction monitoring, refund processing, and airline-related data verification.
- Verify and monitor Fonepay bill payments across utilities, insurance, ISP, NPCI, Alipay, and NEA, ensuring accurate and timely transaction handling.
Training
Digital Marketing Diploma Course
SkillShikshya Institute- Completed hands-on training in Google Ads, Meta Ads, and LinkedIn Ads, including campaign setup, audience targeting, budget management, and performance tracking.
- Developed practical skills in SEO, covering keyword research, on-page optimization, content strategy, and understanding of technical and off-page SEO fundamentals.
- Built and customized WordPress websites using Elementor, Rank Math, Yoast SEO and Gutenberg, with knowledge of domain setup, hosting, plugins, and SEO-friendly site structure.
- Gained working knowledge of Canva design, Meta Pixel, Google Analytics, Tag Manager, Google Search Console and content strategies including social media trend marketing and moment marketing.
Education
Bachelor of Business Studies
Nepal Mega College, Babar Mahal Jan 2024 – Present- 3rd Year
+2 Physics
Trinity International College 2018 – 2020- Final GPA: 3.01
Skills
Social Media Strategy
Email Marketing
Meta Ads / Google Ads
Canva Design
SEO
WordPress
Content Writing
LinkedIn Ads
Google Analytics
Meta Pixel
Projects
- Built a website using WordPress with proper SEO structure and plugin configuration.
- Set up Facebook & Instagram Business pages and developed draft ad campaigns including audience targeting, ad creatives, and budget planning.
- Improved website ranking on Google using on-page SEO techniques.
- Created Canva designs for various social media posts and marketing materials.
References available upon request